सSales Tantraby Srivaradha

For founders & sales leaders

A Fractional Outbound Leader for the next stage of your pipeline.

We build and coach India-based outbound teams to sell credibly into US, UK, and EU markets. The accent, the timing, the buyer psychology, the proof points that land.

Some weeks we're rebuilding a single rep's opener. Other weeks we're inside a Series A's outbound motion, building the system before they've hired a VP to own it. Same craft, two different rooms. This is the room for founders and sales leaders.

Book a discovery call How we'd work together
OUTBOUND EXPERIENCE
7.5+ yrs
REPS COACHED
1,000+
TEAMS TRAINED
30+

Teams we've built or trained

  • Securden
  • Freshworks
  • VWO
  • Serri AI
  • Coursera
  • Kovai.co
  • Sprinto
  • DevDynamics
Srivaradha with a client SDR team in Chennai, receiving a #TogetherWeGrow bag at the end of an onsite training engagement.
KOVAI.CO · INPERSON TRAINING

The problem we solve

Don't replace your team with AI. Let us help you.

Most early-stage B2B companies hit the same wall. The founder closes the first ten customers through sheer force. Then you hire SDRs hoping they'll figure it out, and three quarters later, the pipeline still depends on the founder.

The fix isn't more activity. It's a senior operator who's built outbound motions before, sitting inside the team for a few hours a week, owning the system.

"Hire us for the years of pattern recognition, not the seat in the org chart."

What this looks like in practice

Founders and Sales Leaders, on the record.

Case study

Serri AI: founder-led to a repeatable SDR motion

Situation
Serri was building outbound from scratch, with pipeline riding on the founder.
What we did
Stood up the SDR team and the outbound motion behind it.
Result
16 to 17 MQLs per rep per month, meetings up 3x, and $720k in pipeline in 3 months with a small team.
"Sri has been transformative for Serri's growth trajectory. After Sri's programs, we were able to generate $720k pipeline in 3 months with a small team."

Shubham Raj · Founder, Serri AI

16–17

MQLs / rep / month

3x

Meetings booked

$720k

Pipeline in 3 months

Case study

Kovai.co: a 5-member SDR team built their outbound engine in one week

Situation
Inbound-heavy team. Only one SDR had real cold call experience, some had never picked up the phone, and no one was making more than 40 calls a day. Spray-and-pray emails, generic messaging, zero meetings from outbound.
What we did
Installed the Sales Tantra Outbound System — the 6C Cold Calling Framework, the SAGE Cold Email Framework, the Outbound Rhythm, and LinkedIn personalization — with live role plays, objection drills, and tonality work.
Result
Within one week: 4 meetings booked from cold calls, first cold email reply, first cold LinkedIn response. SDRs who once hesitated to dial were now making 100+ calls per day on average.
"From 'I'm scared to make cold calls' to 'I dance when making cold calls' — in a week."

SDR team · Kovai.co

0 → 4

Meetings from cold calls / week

<40 → 100+

Calls / SDR / day

1 week

From chaos to rhythm

"His deep, structured approach was a game-changer for our SDR team."
Vidhushi Tikoo · Global SDR Leader, Coursera
"His sessions are full of real situations. He went over and above for tenured and new reps alike."
Bhavan Kocchar · VP Sales, VWO
Read the full wall of proof

Two ways we work

Pick the shape that fits your stage.

Every engagement starts with a paid 2-week diagnostic so we both know exactly what we're walking into before committing further.

Fractional Outbound Leadership

IF YOU NEED AN OPERATOR TO BUILD OR RUN THE MOTION.

We embed as your part-time outbound leader, owning targets, cadence, tooling, hiring, and weekly 1:1s with the reps. The scope flexes to your stage:

  • 0 to 1. You have a product and a founder selling. We help hire your first 2 to 4 SDRs, build the ICP, write the playbooks, and stand up the motion end to end.
  • Interim leadership. Ongoing fractional ownership before you hire a full-time leader.
  • Focused sprint. One specific part of the motion is broken (ICP, cold call script, sequence, CRM hygiene). Fixed in 2 to 6 weeks.
Book a call

Team Training

IF YOUR REPS EXIST BUT AREN'T HITTING QUOTA.

Your outbound team is in place but pipeline is inconsistent. We run live call coaching, weekly teardowns, and writing workshops until the metrics move, including the work of getting Indian reps to sell credibly into global markets.

Book a call

How it runs

What the first weeks look like.

  1. 01

    Diagnostic (2 weeks, paid)

    We get inside your motion, your market, and your numbers. You get an honest read on what's broken before either of us commits further.

  2. 02

    Build or fix

    We stand up the missing pieces. ICP, scripts, sequences, tooling, or the one part that's stuck.

  3. 03

    Embed weekly

    We sit inside the team's cadence. Live call coaching, teardowns, and 1:1s with the reps, until the metrics move.

  4. 04

    Hand off the playbook

    You keep a written system your next hire can run on day one. We're there for the proof, not the seat in the org chart.

Your options

Why a fractional operator beats the obvious choices.

  • Full-time VP of Sales

    Time to value
    3 to 6 months to hire, then ramp
    What it costs you
    A senior salary plus equity
    What you're left with
    If they leave, it's an expensive mistake.

  • Lead-gen agency

    Time to value
    Fast meetings, slow pipeline
    What it costs you
    A monthly retainer with no variable component
    What you're left with
    Nothing of your own. No system, no trained reps. Stop paying and it stops.

  • DIY with junior SDRs

    Time to value
    Quarters of trial and error
    What it costs you
    Founder's Bandwidth
    What you're left with
    A team that still can't run without the founder.

  • Sales Tantra (fractional)

    Time to value
    A working motion in weeks, starting with a 2-week diagnostic
    What it costs you
    A few hours a week of a senior operator
    What you're left with
    A repeatable motion, trained reps, and a written playbook you own.

What you walk away with

An outbound function that runs without you.

  • A repeatable outbound motion across phone, email, and LinkedIn
  • SDRs who can hold a real conversation with a CXO without freezing
  • A written playbook your next hire can run on day one
  • Weekly metrics that actually predict next quarter's pipeline

Best fit

  • · B2B SaaS or services, $1M–$10M ARR.
  • · Selling into US, UK, EU, or India mid-market & enterprise.
  • · Founder still owns most of pipeline.
  • · 0–8 SDR/BDRs, or planning the first hires.
  • · Willing to put a senior operator inside weekly cadence.

Not a fit

  • · You want a vendor to "just run the outbound for you".
  • · You sell to consumers (B2C).
  • · You're looking for cheap lead-gen agencies.
  • · You don't have product-market fit yet.

Tell us about your team

30 minutes. Real questions. No pitch.

Bring the shape of your team, your market, and the part of outbound that's stuck. We'll tell you honestly whether we're the right operator for it.

Book the call